Letter from the Editor
Avalyn Kasahara Avalyn Kasahara

Letter from the Editor

We set out to create an alternative to the rather corporate, stale and pompous creative industry mags already out there through a heady mix of in-depth industry piss-taking and original funny stuff that we think will make you laugh. Life’s too short for bullshit, so let’s work together to drive it back up the arses of the bullshitters and keep it up there for good. We include games and exercises to help you de-bullshit your life.

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Director General Quarterly Trends: 7 key agency types
Avalyn Kasahara Avalyn Kasahara

Director General Quarterly Trends: 7 key agency types

Once every three months, we pull DG from the boot of his Jag Shirley, to give us his quarterly low down on the hottest trends around. This quarter he turns his sights on the trends in the agency. The DG is breaking down the 7 key agency types.

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Sorry guys, I can’t help you here
Avalyn Kasahara Avalyn Kasahara

Sorry guys, I can’t help you here

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.

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The secret diary of an ECD
Avalyn Kasahara Avalyn Kasahara

The secret diary of an ECD

This diary chronicles the emotional dialogue of a giant of industry, known only to us as the ECD. Any views expressed within this diary belong to him/her, and him/her alone. As such we’ve decided to protect their identity so as not to restrict their creative spirit. This week, our beloved ECD is contemplating the very essence of professional nomenclature in an attempt to clarify the job title, once and for all.

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Future, Thinkers, Where The F#@K Are you
Avalyn Kasahara Avalyn Kasahara

Future, Thinkers, Where The F#@K Are you

The three horsemen of macro flux have arrived. Geopolitical, economic and environmental change have coincided beautifully to create what many philosophers of our time have called ‘a major clusterfuck of shit’. Some days it feels like 1939, and others like 2049. A fascist past combined with a dystopian future to create a truly bullshit present.

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End of the World New Product Team: NUCLEAR apocalypse
Avalyn Kasahara Avalyn Kasahara

End of the World New Product Team: NUCLEAR apocalypse

This week, the team’s gone nuclear, tackling all things apocalyptic. It finally happened. We’re not going to dwell on why or when or who said what about who’s mother / mental capacity, but the long and short of it is Trump pressed the button...and then so did Kim, then Vlad and so on...I know, just as we were getting out of regular winter we now have to contend with a nuclear winter. Still, you know what they say? In every crisis, there’s an opportunity. So let’s take a look at our top three.

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Memory Foam
Avalyn Kasahara Avalyn Kasahara

Memory Foam

Cosmo Soave-Smith spends a year testing out mattresses in order to save humanity.

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End of the world new product Team: ZOMBIE Apocalypse
Avalyn Kasahara Avalyn Kasahara

End of the world new product Team: ZOMBIE Apocalypse

No one understands how we got here, but the fact is that Zombies are real and are knocking on our office windows as we try to get some real ideation work done. Very distracting. Anyhow, we’ve come up with our top 3 new products which we think will really help.

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The secret diary of an ECD
Avalyn Kasahara Avalyn Kasahara

The secret diary of an ECD

This diary chronicles the emotional dialogue of a giant of industry, known only to us as the ECD. Any views expressed within this diary belong to him/her, and him/her alone. As such we’ve decided to protect their identity so as not to restrict their creative spirit. This week, our beloved ECD has had enough of meetings and the day to day of work, and is eyeing up a trip to a Buddhist retreat where he is sure a new award-winning idea will manifest itself.

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End of the World New Product Development Team: Brexit
Avalyn Kasahara Avalyn Kasahara

End of the World New Product Development Team: Brexit

Brexshit is here with a no-deal knuckle duster. But fear not, the NPD team has been sweating hot new ideas like an August holidaymaker in a Spanish Beach port-a-loo and has ideated some cracking new products to help you get through the worst of it.

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Director General Quarterly Trends: 9 Must-Have Agency Artefacts
Avalyn Kasahara Avalyn Kasahara

Director General Quarterly Trends: 9 Must-Have Agency Artefacts

Once every three months, we pull DG from the boot of his Jag Shirley, to give us his quarterly low down on the hottest trends around. This quarter he turns his sights on the trends in the all-important agency paraphernalia market. The DG shares his 9 must-have agency artefacts.

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The MICKEY’s resident business uncle, Jamil Qureshi, helps Helen with her dying organisational culture
Avalyn Kasahara Avalyn Kasahara

The MICKEY’s resident business uncle, Jamil Qureshi, helps Helen with her dying organisational culture

Helen, CEO of a large multinational with over 50,000 employees and offices in 45 countries reaches out to our business uncle. From the outside, they look like your archetypal successful corporation with a strong brand, a product customers love, and extremely happy shareholders. But inside, they are dying. Jamil shares his top tips to ensure they will still be around in 10 years' time.

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